THERE ARE TWO WAYS TO RECRUIT.
1st is to approach everyone you know and everyone you meet, hoping each will have enough kindness, politeness, or patience to hear you out!
I call it the ambush technique. It is tough on your unsuspecting prospect and it is tough on you because—surprise—the rejection rate is high. That is because you come across like you’re trying to help yourself by convincing others to consider your business opportunity.
2nd way is to decide before you start calling whom you are looking for and why this person may be interested in your opportunity. You’re looking for a connect. When you approach people you know are right for the business, your prospects will see that you genuinely believe you have something to offer them. Always be ready to say, ‘‘I called you because . . .’’
Many factors will influence your prospects’ decision. Will they join? Maybe they will, maybe they won’t. You can only control how well you approach them, not how they respond. But one thing is guaranteed: Approach prospects with a genuine desire to help them and you will dramatically increase your success rate. Even if they reject your opportunity, the door will stay open.
If you understand and adopt the following 3 recruiting principles then you will get a better response in the recruitment process.
- 1) Find a need and fill it.
Imagine your prospect is a target, and all the benefits of your opportunity are arrows. Ready to start firing those arrows? But wait—before you take aim, you’re going to be blindfolded. Once you are blindfolded, your prospect can move anywhere he or she wants. If you don’t know where your prospect is standing, you won’t know where to aim. My guess is that none of your arrows will reach their target. Now you are probably thinking, ‘‘What a big waste of time!’’ And you are right. There is no point in firing random arrows if you can’t see your target. You have to know where your prospects stand before you start trying to sell them on your opportunity.
It’s called listening…..If you spend 80% of your time learning about your prospects’ ambitions, experiences, personality, circumstances, and priorities, you won’t waste your time or shooting arrows that don’t apply to or interest them. 20% of the time you spend talking will be right on target. - 2) Power of Duplication!
The way to fast-track your business is to reach out to as many people as possible. The way to fast-track your business is to reach out to as many people as possible. Imagine you want to recruit a thousand people into your downline (the people you recruit and train and from whose sales you also earn a commission).
What if you recruit one person a month? How long will it take to recruit one thousand? It will take eighty-three years! At best, you’ll be enjoying the rewards of your labour from a 2 wheeler scooter.
What about if you recruit one person a week? You’ll be busy, but in just about twenty years, you’ll reach your target. That’s a little behind schedule if one of your goals is to fund your kids’ college educations. They’ll have joined the 30% of students who are forced to drop out due to financial hardship or who graduated with a hefty student loan long before you reach your college fund target.
What if you taught every person you recruited to recruit, and each one did the same? How long would it take to bring a thousand people into your downline? It would take ten months! Not eighty-three years, not twenty years, just ten months!
If you want to build your organization fast, your approach to recruiting has to be easy to learn, remember, and repeat. You may have superpowers or a unique strategy that works for you personally, but the more you stray from the tried-and-true system, the harder it will be to replicate your example. If you want to be duplicable, you can’t afford to do anything others can’t copy. - 3) The more you say, the less they will hear
Words will not convince people to buy your products or your opportunity. The more time you spend talking, the less time they will spend listening. Information overload has become a national epidemic.
We cope by filtering out unnecessary, irrelevant, or unwanted information, tuning in only when we’re interested, and tuning out when we’re not. If you want your message to be heard over the clutter, you have to make every word count.
Politicians, lobbyists, and business leaders know that the punchier the sound bite, the more likely it is to be picked up by the media. Marketers know they have mere seconds to reach consumers in commercials. There is a direct link between simplicity and impact—the more you say, the less they’ll hear.
People are a little like water. We tend to follow the easiest route. Every complication, every unnecessary detail, gives us an excuse to say, ‘‘No,’’ or ‘‘Not now.’’ Don’t be heavy-handed. Make it easy for prospects to make a positive decision by keeping it simple.
The clearer your message, the better the odds that your recruits will relay it intact to the people they recruit in the network marketing business. It takes discipline and practice to be brief, but it works.
