Big brands invest a lot in consumers behavior research and deploy sophisticated tools, big data and the works to extract insights about the market and potential and existing consumers. Now days these companies use digital marketing is often thought of while planning marketing activities moored on reach, frequency, engagement and transactions. There are a lot of free SEO tools that help in fine tuning the contents of a website and help in making it more discoverable. Mixing this with keyword tools from Google Adwords to see the volume of searches of certain keywords about a business and competitors and planning content accordingly for social media, blog, website or even product or service launches, will be helpful. The ways in which these insights get generated have also become automated as well in some ways with the help of following tools available in the internet media.
Google Search Trends
- A simple way to look at changing trends.
- A simple way to monitor how competitors in the news.
- A simple way to understand changing the market landscape of the industry they operate in.
Facebook Audience Insights
- This is probably the most important tool to gain insights nowadays.
- For businesses, right from those who depend on social media to those who just want to understand consumption patterns, this is an insightful destination.
- What is more, a user can save the most relevant mix and run an ad by saving that audience.
Google Analytics
- A website cannot be complete unless there is an analytical tool monitoring the progress of the site.
- Google Analytics (or GA), can give thousands of data-points for a website for FREE.
- All one has to do is set it up, activate some of the features and use it.
- Website managers or business owners can have multitude of data and insights from this brilliant tool.
- You can analyze user demographics, behavior, benchmarks, user flow, consumption patterns, e-commerce behavior and more with GA.
Similarweb
- A tool that can give a lot of competitive insights.
- Benchmark against your competitors and industry.
- Reveal your competition’s analytics & online strategy.
- Discover new opportunities – partners, leads or affiliates.
- Identify emerging trends and new players.
- Understand consumer intent and journey.
Listening Tools (Social media, Online reputation management)
- Listening tools help in finding the mentions, top keywords and locate the exact web pages for businesses.
- Social media is where a lot of conversations happen privately as well as publicly listening tools help in finding the top keywords in these conversations.
Consumer Barometer
- The Consumer Barometer is a tool to help you understand how people use the internet across the world.
- It may take some time getting used to it, but it is a very powerful tool for insights
- What google has done here is tried to make it easy for people to understand internet usage better.
- By regularly running questionnaires across geographies and compiling the data in a way that we can access it..
- This tool is for a slightly evolved user who knows what he/she is looking for.
Build With
- As the name suggests, this tool helps us find out what websites are Built With.
- It provides free trends – web technology being used.
- For SMEs looking at great websites, competitor websites, or have looked at some interesting feature and want to understand what tech has been used, this is the place to be and explore.
- It can also be used to maybe benchmark against competitors and how they have structured their site as against ours and what plugins are they using.
Likealyzer
- SMEs sometimes rely on platforms like Facebook to drive their business and this can be a good start to understand and be better on that platform & Likealyzer will help in this.
- it is a free tool helping brands succeed on Facebook.
- It gives details about Facebook pages of competitors as well as provide a lot of insights on what is working and what is not in own pages.
- It also helps how the content is getting received by our followers and hence helps businesses understand customers better.
Most of these tools are easy to operate & a little help from friends working on these tools will always help SMEs extract more. these are some of the best, free ways to gather useful insights about the market, trends, developments, and consumption patterns of potential customers for your industry. Further you need any next level help I will happy to assist you, just mail me at mail@arvind.blog .
